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Hallmark superstar Lacey Chabert is teaming up with Philosophy skincare company this Valentine’s Day in It Was Always You, “a playful trailer-style campaign reminding people that the one they’ve been searching for was there all along.” As the story plays out, viewers will learn that true love is found in Philosophy’s purity one-step facial cleanser, a top-rated hydrating product since 1996.
For the second time, Philosophy has reimagined classic movie themes to bring its messaging to life, and Chabert’s legacy in the feel-good romance genre will carry that out as her character rekindles an old flame during a failed quest to find love. However, the twist in this “romance” doesn’t reconnect her with an old fame but rather with her beloved cleanser — the real secret behind her glow. And, do you happen to recognize the familiar daytime face in the pic? That’s One Life to Live fave David Gregory (Ford)!
Given that Chabert is starring in a new movie for Hallmark’s upcoming Loveuary event, she was the “perfect partner to bring this tongue-in-cheek campaign to life.” Now, sit back and watch how the “romance” unfolds in It Was Always You…
And guess what? The best part is, you can treat yourself to a bottle of her character’s beloved cleanser — and let someone else buy you the chocolates and flowers for Valentine’s Day! Based on a one-week self-assessment study with 101 women aged 18 to 35, who used it twice a day, 91% reported their skin looked and felt refreshed after one use, 87% reported their skin immediately looked and felt like a clean canvas and it’s clinically proven to prevent skin dehydration.
Find out more about Chabert’s new movie, An Unexpected Valentine, as well as which other Hallmark faves will be pulling out all the stops to send our hearts aflutter during the month of love.
Now is the perfect time to look back on 36 of Chabert’s best Hallmark movies — from The Wedding Veil to Crossword Mysteries — in our photo gallery below.